JewBelong honors Christian allies with D.C. billboard trucks during CUFI Summit

JewBelong is running mobile billboard trucks around Washington, D.C. during the July 5-7 Christians United for Israel Summit to thank Christian supporters amid rising antisemitism. The campaign builds on the group’s Christian Allies Collective and aims to spotlight faith-based allyship as a tool against hate.

Why it matters: - JewBelong is using a high-visibility campaign to thank Christians who publicly stand with Jews at a time when antisemitism remains elevated. - The effort is aimed at reinforcing faith-based allyship as a real-world response to hate. - The campaign also extends JewBelong’s message beyond the Jewish community and directly to Christian audiences attending CUFI.

What happened: - JewBelong launched a mobile billboard truck campaign in Washington, D.C. during the annual Christians United for Israel Summit. - The summit runs July 5-7 and is drawing thousands of Christians to the city. - The trucks are circulating near summit activities and across the D.C. area. - JewBelong is featuring its pink-and-white billboard style with messages thanking Christian attendees and other Christians who support the Jewish community.

The details: - The billboards include messages such as: “Christians United for Israel: Thanks for being the kind of allies people write billboards about.” - Other messages on the trucks include: “Christians United for Israel: You make 'Love thy neighbor' look less like a suggestion and more like a lifestyle.” - Additional phrases include: “Christians United for Israel: It's been a lot. Thanks for sticking with us.” and “Christians United for Israel: Against all odds, you make us feel optimistic.” - The campaign also displays: “Christians United for Israel: You stand with Jews. Instagram probably hates that.” - Other lines include: “Christians United for Israel: We'd like to thank you individually, but that's a lot of Christians.” and “Not all heroes wear capes. Some wear CUFI lanyards.” - One billboard reads: “You don’t have to be a Jew to protect Jews.” - Archie Gottesman, JewBelong co-founder, said allyship matters most when it is needed most. - Gottesman said JewBelong wants the billboards to show supporters that their help is seen, appreciated and making a difference. - The campaign builds on JewBelong’s Christian Allies Collective, which was created to strengthen ties between Christians and Jews and encourage faith communities to speak out against antisemitism. - JewBelong says its billboard and digital campaigns have appeared in 45 states and are designed to reach non-Jewish Americans with direct messaging. - A 2025 independent research study found JewBelong’s billboard campaigns increased awareness, shifted perceptions and sparked conversations among non-Jewish audiences. - JewBelong says it has been raising awareness about antisemitism since 2021 through billboard and digital campaigns.

Between the lines: - The campaign reflects a strategy of public gratitude paired with political and cultural signaling at a major Christian pro-Israel gathering. - JewBelong is framing Christian support as both morally important and practically effective as attacks on Jewish Americans continue to rise. - The billboard truck format is designed for visibility, repetition and shareable messaging in a crowded event setting.

What's next: - The mobile billboards are expected to keep circulating near summit events throughout the three-day conference. - JewBelong is likely to continue using the Christian Allies Collective and billboard campaigns to reach broader faith-based audiences. - The D.C. rollout may serve as another test of whether public allyship messaging can drive awareness beyond Jewish communities.

The bottom line: - JewBelong is turning CUFI week in Washington into a public thank-you campaign for Christian allies, while using the moment to push a sharper anti-antisemitism message.