ToiletKing adds four Kohler bidet options as bidet interest grows

ToiletKing has expanded its Kohler bidet lineup for homeowners in Northern Virginia, Washington, D.C. and nearby Maryland, offering four models across non-electric and electric price points. The move comes as U.S. bidet interest rises, with survey data showing strong curiosity among non-users and high satisfaction among owners.

Why it matters: - ToiletKing is trying to make bidets easier to buy and install for homeowners who want more comfort, hygiene and convenience. - The expanded lineup also targets aging-in-place needs, caregivers, people with mobility limitations and patients recovering from surgery. - The company is positioning bidets as a mainstream home upgrade, not a niche bathroom add-on.

What happened: - ToiletKing announced an expanded lineup of KOHLER bidet solutions for homeowners across Northern Virginia, Washington, D.C. and surrounding Maryland communities. - The new offering includes four models spanning non-electric and electric options. - Kari Ritacco, co-founder and chief product curator at ToiletKing, said many buyers still have questions about which bidet to choose, which features matter and whether a model will work with an existing toilet. - ToiletKing says it is bundling product selection with professional installation to remove that uncertainty.

The details: - KOHLER PureWash M250 is a non-electric bidet seat that uses household water pressure and requires no electrical outlet. - KOHLER PureWash E590 is an electric elongated bidet seat with front and rear warm-water cleansing, adjustable water temperature and pressure, oscillating and pulsating spray, a heated seat, warm-air dryer, automatic deodorization, UV wand cleaning and an LED nightlight. - KOHLER PureWash E820 is a premium electric bidet seat with warm-water cleansing, adjustable temperature and pressure, heated seating, warm-air drying, carbon-filter deodorization, UV wand cleaning and programmable user presets. - KOHLER PureWash E750 is a premium electric bidet seat with an in-line water heater, adjustable front and rear cleansing, heated seating, warm-air drying, odor control and a touchscreen remote with programmable user presets. - Electric KOHLER bidet seats require a GFCI-protected electrical circuit within three feet of the toilet. - The PureWash M250 is positioned as an option for bathrooms without easy electrical access or for homeowners who want a simpler setup. - ToiletKing says its broader service model includes curated toilets and bidets at multiple price points, delivery, professional installation and haul-away of the existing toilet for one upfront price. - ToiletKing serves Northern Virginia, Washington, D.C. and surrounding Maryland communities. - ToiletKing also carries brands including TOTO, Kohler and American Standard. - More information is available on the company's website. - The announcement also included social media links on LinkedIn, Instagram, Facebook and YouTube.

Between the lines: - ToiletKing is leaning on consumer survey data to show the market is warming up, not just the product lineup. - Bio Bidet by Bemis' fifth annual U.S. consumer bidet use survey found 42% of Americans who have never used a bidet are interested in trying one. - The same survey found 75% of non-owners believe an at-home bidet would be beneficial and 36% plan to add one in the future. - Among current owners surveyed, 97% said they are satisfied with their purchase and 82% said a bidet has benefited their lives. - The 2026 survey also found 27% of respondents have concerns about installation and 20% are unsure how bidets work. - Those concerns create a market for a guided, installed sales model rather than a do-it-yourself purchase.

What's next: - ToiletKing is betting that more homeowners will choose bidets as installation questions and feature comparisons become easier to navigate. - The company appears to be using its installed-service approach to convert interest into purchases. - If demand keeps rising, the expanded Kohler lineup gives ToiletKing more room to serve customers with different budgets and bathroom setups.